Monday, December 6Nieuws dat er toe doet!
Shadow

Joëlle takes her thousands of followers into the sneaker world

Joëlle van Dorp (21) has thousands of followers who she introduces to her passion: sneakers. Her followers learn about certain issues, about the concept of reselling and how to score couples themselves. On Instagram and TikTok, she introduces a wider audience to the world.

Joëlle – better known as Sneakrsjoe on social media – started her account Sneakrsjoe a year ago. She now has 21,000 followers on Instagram and knows how to reach more than 30,000 followers on the TikTok app with her content about sneakers. TikTok is a popular app among young people with more than 680 million users worldwide. On the app, users make videos of up to 1 minute that can be about anything. Joëlle mainly films her own collection or gives her opinion on upcoming releases.

“I also make a lot of short videos about my expectations about the value of a new sneaker. I like to deal with statistics. I do a lot of research into the history and background, and based on that information I make an estimate. I notice that enthusiasts find it extremely interesting and useful, “says Joëlle.

The passion for sneakers

Joëlle had been involved with sneakers for a long time. She was infected by her nephew and his friends. “They always talked a lot about sneakers and then I started to look into them,” says Joëlle. Since then she has been participating in draws to acquire exclusive couples.

And she posted those sneakers on her personal Instagram account. Joëlle: “At one point I posted so much about sneakers that I thought people were going crazy. Then I created another account where I could show all my wins to people who were really interested in it. A lot of friends followed me anyway and suddenly I got a lot of strangers as followers. That’s how it continued to grow. “”

The community

A closed community; that’s how outsiders viewed the sneaker world. Social media has changed this a lot. According to Joëlle, as a fan you are now a lot closer to your audience. They all share the same passion and it is easier to meet each other. Groups made it seem like a closed community. This is often no longer an issue, because social media makes it a lot easier to step into the world.

According to Joëlle, this is a positive change: “It is great to see how the community grows like this. And the great thing is that it is also a hugely diverse community. All kinds of age categories or interests in certain sneakers. The common passion transcends and brings each other together in a fun way. “”

The future

What started as a hobby has now grown into a professional brand. Joëlle sells exclusive sneakers through her Instagram page and her own site Sneakrsjoe. And all this in combination with studying. “” I am now studying psychology at the Erasmus University in Rotterdam. Combining my studies and my work is still going well. I have actually mapped out my future well. I would like to continue with my passion, but I want to have a diploma anyway. Then I can always fall back on my diploma “”, says 21-year-old Joëlle.

Share this

Leave a Reply