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Florian Kapias is diehard sneakerliefhebber en verzamelaar. Vooral het model Nike Air Max 1 komt veel terug in zijn collectie, hij bezit meer dan 150 paar van deze populaire schoen. Zo’n 27.000 mensen volgen Florian op zijn Instagram @am1_kapi1983, waar hij foto’s van zijn verzameling deelt met de rest van de wereld. Voor Florian is de Air Max 1 veruit het beste sneakermodel dat ooit is gemaakt, het model steekt voor hem met kop en schouder boven de rest uit. ‘’Ik ben niet de enige die daar zo over denkt, gezien het model sinds 1987 op de markt is en nog steeds meedoet in de sneakergame. Het is tijdloos, makkelijk te combineren en biedt comfort’’, vertelt hij. Vanaf de brugklas begon Florian zich te interesseren in sneakers, in 2005 ontdekte hij het Air Max 1 model. ‘’Ik was wekelijkse...

How much are a pair of sneakers really worth? Many factors play a major role in the valuation, but in the end it all starts for sneakers in the factory. In order to get a good idea of the value of sneakers, we need to look at the production. What's going on around the Nike factories? !function(e,i,n,s){var t="InfogramEmbeds",d=e.getElementsByTagName("script")[0];if(window[t]&&window[t].initialized)window[t].process&&window[t].process();else if(!e.getElementById(n)){var o=e.createElement("script");o.async=1,o.id=n,o.src="https://e.infogram.com/js/dist/embed-loader-min.js",d.parentNode.insertBefore(o,d)}}(document,0,"infogram-async");Sneakers Production CostsInfogram The value of sneakers increases in the sales process and this depends on a number of different factors. The production ...

Joëlle van Dorp (21) has thousands of followers who she introduces to her passion: sneakers. Her followers learn about certain issues, about the concept of reselling and how to score couples themselves. On Instagram and TikTok, she introduces a wider audience to the world. Joëlle - better known as Sneakrsjoe on social media - started her account Sneakrsjoe a year ago. She now has 21,000 followers on Instagram and knows how to reach more than 30,000 followers on the TikTok app with her content about sneakers. TikTok is a popular app among young people with more than 680 million users worldwide. On the app, users make videos of up to 1 minute that can be about anything. Joëlle mainly films her own collection or gives her opinion on upcoming releases. "I also make a lot of short videos...

Andor van den Boom owns 24/7 Store, a skate shop located in the heart of Nijmegen. Next year, the store will be around for 20 years. In those years, the shop has grown into a very popular place for skate and sneaker enthusiasts. According to Andor, the 24/7 success is due to the exclusivity, the understanding of skateboarding and the personal approach towards their customers. The employees share the same passion as the customers. “We are authentic and people feel it. This is how we distinguish ourselves from larger chains. ” The store opened its doors in 2002. In the beginning, the focus was mainly on skateboards, but soon clothing and shoes were also added. Then came the mix between the skate world and the sneaker world. Andor himself has been skating since he was thirteen. His...